The default
Big media & the feed
- Many stories, thin desks
- Wire copy reprinted as original reporting
- Headline first, source later
- Engagement as the editor
- AI drafts that read finished
Claim
A big-media alternative. Not a bigger feed.
Volume media optimises for speed and reach. swissvox publishes fewer pieces, with a name on them. swissheartbeat is the desk that sorts the table — it is not another news app.
Proton built a page for people who want out of Big Tech without giving up the job the product does. This page is the same idea for news: you can leave the volume model without leaving journalism.
The alternative
swissvox + the desk
- Few stories, a visible editor
- One newsroom counts as one voice
- Source first, sentence second
- A Swiss hook, or it waits
- Machines sort. People sign.
What this is an alternative to
01
The portal
- Not a replacement for SRF, NZZ or the FT — those are sources
- An alternative to reading ten rewrites of the same wire and calling it informed
02
The aggregator
- Feeds are raw material
- A stack of links is not a publication
03
The AI news engine
- No public trust score
- No «verified by model»
- No article that nobody read
04
The outrage channel
- Opinion is allowed — labeled as opinion
- Reporting needs an original fact, or it is not called reporting
What this is not
It is not «we are bigger than the papers.» It is not neutrality-as-a-service. It is a small desk that would rather miss a noisy hour than ship a sentence nobody can stand behind.
Read the work on swissvox. Read the method here. That is the whole alternative.
